Favicon of Verve

Verve

SSP · DSP

Let's make media better.

Corporate history

Companies that became part of Verve through acquisitions and mergers, from the reports that confirmed them.

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV · In-app · Location · Performance · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Unique dataLocation data
Identity solutionsUID2 · Household identity
MeasurementAdvanced: attribution and lift
StrengthsStrong identity options
Check before you signNot MRC-accredited
Same publishers asMagnite · PubMatic · Microsoft Monetize

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Campaign controlsBid strategy · All channels in one account
Creative and traffickingReview before it runs
TrackingAttribution model
Audience dataFirst-party audiences · Third-party data
Deals and supplyPrivate marketplace · Curated deal
Support and reportingAccount manager · Documentation and training · Reporting API

What you buy

FormatsVideo · In-app · CTV
Deal typesCurated · PMP

Reach

publishers20,319
Direct share26%
Confirmed by the exchange219 / 5,196

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.3%
Median publisher rank#153,809
Supply score52 / 100 · #328 of 1,175

Best for

App installsAny industryMedium
Online salesAny industryMedium

How to buy

How to open an account here, what it takes and the minimum spend.

Checking your access…

In the news

Auction infrastructure

Google Ad Manager

Buying access

Match2One

Inventory integration

Anzu, PubNative, Fluct, Amazon Publisher Services

Measurement integration

Experian, Kubient

Launched

Jul 8, 2026

Verve launches a media network spanning multiple retailers

Launched

May 26, 2026

Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase

All 83 stories about Verve