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Magnite

Ad Exchange

Sell-side platform for publisher ad revenue

Corporate history

Companies that became part of Magnite through acquisitions and mergers, from the reports that confirmed them.

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV · Audio · DOOH · Open web
OwnsOwn SSP
Identity solutionsRampID (LiveRamp)
AIAgentic buying
Same publishers asGoogle Ad Manager · PubMatic · Microsoft Monetize

Running campaigns

Audience dataFirst-party audiences · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed · Curated deal

What you buy

FormatsDisplay · Video · CTV · Audio · DOOH
Deal typesPMP

Reach

publishers72,408
Direct share51%
Confirmed by the exchange1,477 / 37,073

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#169,688
Exclusive ad spots1 (0%)
Ad spot score64 / 100 · #57 of 1,179

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Update

Sep 23, 2026

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

Launched

Sep 16, 2026

Magnite extends its AI agent orchestration across formats

All 22 stories about Magnite

As an SSP: DSPs that buy through Magnite

9 DSPs

Exchanges selling the same publishers as Magnite

8 exchanges

Publishers Magnite can sell

Which publishers this platform can sell, largest first.