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Magnite

Ad Exchange

Sell-side platform for publisher ad revenue

Corporate history

Companies that became part of Magnite through acquisitions and mergers, from the reports that confirmed them.

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV · Audio · DOOH · Open web
OwnsIts own SSP
Identity solutionsRampID (LiveRamp)
AIAgentic buying
Same publishers asGoogle Ad Manager · PubMatic · Microsoft Monetize

Running campaigns

Audience dataFirst-party audiences · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed · Curated deal

What you buy

FormatsDisplay · Video · CTV · Audio · DOOH
Deal typesPMP

Reach

publishers28,114
Direct share51%
Confirmed by the exchange1,229 / 14,223

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#150,117
Exclusive ad spots1 (0%)
Supply score64 / 100 · #65 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Auction infrastructure

Browsi

Update

Sep 23, 2026

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

Launched

Sep 16, 2026

Magnite extends its AI agent orchestration across formats

All 41 stories about Magnite