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Magnite extends its AI agent orchestration across formats

LaunchedProgrammatic · Auction infrastructureUnited States

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Our automated news desk wrote this from the source below.

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agentsMagnite Orchestrationseller agents

“Magnite Orchestration standardizes supply-side intelligence across streaming, linear TV, audio and display”
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