Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LaunchedProgrammatic · Auction infrastructureUnited StatesMagnite1 month ago

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITN→Magnite

LaunchedTV · Ad spot integrationGlobalMagnite2 months ago

Magnite Launches First Agentic Campaign in EMEA With Amnet France

Magnite→Amnet France

LaunchedProgrammatic · Buying accessFranceMagnite2 months ago

Magnite and Viasat Aviation Partner to Bring Programmatic Advertising to In-Flight Screens

Viasat Ads→Magnite

LaunchedProgrammatic · Ad spot integrationGlobalMagnite4 months ago

Introducing Magnite Orchestration: Powering the Future of Agentic Advertising

Dentsu→Magnite→DIRECTV Advertising

LaunchedProgrammatic · Buying accessGlobalMagnite5 months ago

Dentsu extends Magnite partnership to streamline CTV activation across Sweden

Dentsu→Magnite

UpdateProgrammatic · Buying accessSwedenMagnite5 months ago