News

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+→Magnite

UpdateCTV · Sales representationGlobalMagnite2 weeks ago

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LaunchedProgrammatic · Auction infrastructureUnited StatesMagnite3 weeks ago

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITN→Magnite

LaunchedTV · Inventory integrationGlobalMagnite4 weeks ago

Magnite Launches First Agentic Campaign in EMEA With Amnet France

Magnite→Amnet France

LaunchedProgrammatic · Buying accessFranceMagnite4 weeks ago

Magnite and Viasat Aviation Partner to Bring Programmatic Advertising to In-Flight Screens

Viasat Ads→Magnite

LaunchedProgrammatic · Inventory integrationGlobalMagnite4 months ago

Introducing Magnite Orchestration: Powering the Future of Agentic Advertising

Dentsu→Magnite→DIRECTV Advertising

LaunchedProgrammatic · Buying accessGlobalMagniteDentsu4 months ago

Dentsu extends Magnite partnership to streamline CTV activation across Sweden

Dentsu→Magnite

UpdateProgrammatic · Buying accessSwedenMagniteDentsu4 months ago

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Disney Advertising→Magnite→Spectrum Reach→buyers

LaunchedProgrammatic · Auction infrastructureGlobalMagniteDisney AdvertisingSpectrum Reach5 months ago

ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

ITN→Magnite→Advertisers

LaunchedTV · Inventory integrationUnited StatesMagnite11 months ago

Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data

DNPA publishers→Magnite Access

UpdateProgrammatic · Sales representationIndiaMagnite1 year ago

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming

Acxiom→Magnite→Streaming advertisers

UpdateProgrammatic · Data partnershipGlobalMagnite1 year ago

Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA

Dentsu→Magnite→CTV and video inventory

UpdateProgrammatic · Buying accessGlobalMagniteDentsu1 year ago

Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV

Anoki→Magnite

LaunchedCTV · Data partnershipGlobalMagniteAnoki1 year ago

Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)

Magnite→Amazon Publisher Services

UpdateCTV · Inventory integrationGlobalMagniteAmazon Publisher Services1 year ago

ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market

ITN→Magnite

LaunchedTV · Inventory integrationGlobalMagnite1 year ago

Comscore Launches Certified Deal IDs in Magnite’s SSP, Bringing Trusted Content Rankings to Programmatic Buying

Comscore→Magnite

LaunchedProgrammatic · Data partnershipGlobalMagnite1 year ago

Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP

LaunchedGlobalMagnite1 year ago

Western Union Media Network Taps Magnite to Expand Advertising Capabilities

Western Union Media Network→Magnite

UpdateProgrammatic · Sales representationGlobalMagnite1 year ago

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

DIRECTV Advertising→Magnite→programmatic buyers

UpdateCTV · Inventory integrationGlobalMagnite2 years ago

Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia

Samsung Ads→Magnite

UpdateCTV · Inventory integrationGlobalMagnite2 years ago

WeTV Partners With Magnite to Enhance Video Inventory Monetisation

WeTV→Magnite

UpdateCTV · Inventory integrationGlobalMagniteWeTV2 years ago

Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration

UpdateGlobalMagnite2 years ago