DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events
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DIRECTV AdvertisingMagniteprogrammatic buyers
“DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory Magnite, the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising.”Source
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