Profile
SpecialtyCTV · Audio · DOOH · Native · Retail media · Healthcare · Location · Performance · Brand
OwnsIts own DSP · Its own data
Unique dataLocation data · Purchase data
Identity solutionsUID2 · EUID · Own ID graph · Household identity
MeasurementClean room or log-level data
AIAI bidding · Agentic buying
FeesMedium: fee policy stated
StrengthsStrong identity options · Clean room · AI bidding · Self-serve account
Same publishers asMagnite · FreeWheel · Index Exchange
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsPacing · Bid strategy · Forecast · Frequency cap
TrackingAttribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data · Data clean room
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingReal-time reporting
What you buy
FormatsDisplay · Video · Native · CTV · Audio · DOOH
Deal typesOpen auction
Reach
publishers38
Direct share5%
Confirmed by the exchange0 / 2
Where its publishers are
Spain13
United States6
India6
Chile3
Colombia3
United Kingdom2+13 more
Spain13 United States6 India6 Chile3 Colombia3 United Kingdom2+13 moreNorth America · Latin America · Europe · Middle East & North Africa · South Asia · East Asia
Quality
Ad-heavy sites reached2.2%
Median publisher rank#26,831
Supply score5 / 100 · #1,075 of 1,175
Best for
Brand awarenessTelecomMedium
Brand awarenessFood & drinkMedium
Brand awarenessHealthMedium
Online salesFood & drinkMedium
Online salesConsumer goodsMedium
Online salesHealthMedium
How to buy
How to open an account here, what it takes and the minimum spend.
Checking your access…
In the news
Acquisition
Data partnership
First-party data
Inventory integration
Magnite ×2, Yahoo DSP ×2, Microsoft Monetize, AJA, Vistar Media, Innovid +1
All 35 stories about The Trade Desk