Profile
SpecialtyCTV · Audio · DOOH · Native · Retail media · Healthcare · Location · Performance · Brand
OwnsOwn DSP · Own data
Unique dataLocation data · Purchase data
Identity solutionsUID2 · EUID · Own ID graph · Household identity
MeasurementClean room or log-level data
AIAI bidding · Agentic buying
FeesMedium: fee policy stated
StrengthsStrong identity options · Clean room · AI bidding · Self-serve account
Same publishers asMagnite · FreeWheel · Index Exchange
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsPacing · Bid strategy · Forecast · Frequency cap
TrackingAttribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data · Data clean room
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingReal-time reporting
What you buy
FormatsDisplay · Video · Native · CTV · Audio · DOOH
Deal typesOpen auction
Reach
publishers262
Direct share6%
Confirmed by the exchange0 / 17
Publisher countries
United Kingdom132
Spain19
Chile10
India9
Switzerland9
Germany9+15 more
United Kingdom132 Spain19 Chile10 India9 Switzerland9 Germany9+15 moreNorth America · Latin America · Europe · Middle East & North Africa · South Asia · East Asia · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#286,155
Ad spot score15 / 100 · #1,058 of 1,179
Best for
Brand awarenessHealthMedium
Brand awarenessFood & drinkMedium
Brand awarenessTelecomMedium
Online salesHealthMedium
Online salesConsumer goodsMedium
Online salesFood & drinkMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
In the news
Update
Aug 26, 2026
Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk
As a DSP: exchanges The Trade Desk buys from
4 exchanges
Exchanges selling the same publishers as The Trade Desk
8 exchanges
Publishers The Trade Desk can sell
Which publishers this platform can sell, largest first.
