Acquired by Vitruvian Partners
September 2025Source
Profile
TierSpecialist
SpecialtyCTV · Audio · DOOH · Native · Healthcare · Brand
OwnsIts own DSP · Its own data
Unique dataHealth data
Identity solutionsUID2 · Own ID graph
Best forBrand awareness · Health / Consideration · Health
MeasurementAdvanced: attribution and lift
AIAgentic buying
StrengthsStrong identity options · Self-serve account
Check before you signNot MRC-accredited
Same publishers asMagnite · Sharethrough · OpenX
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsPacing · Frequency cap · Optimisation
TrackingAttribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed
What you buy
FormatsDisplay · Video · Native · CTV · Audio · DOOH
Deal typesCurated
Reach
publishers147
Direct share46%
Confirmed by the exchange0 / 67
Where its publishers are
United States29
Australia18
United Kingdom5
India5
United Arab Emirates4
Spain4+32 more
United States29 Australia18 United Kingdom5 India5 United Arab Emirates4 Spain4+32 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.5%
Median publisher rank#123,549
Supply score33 / 100 · #780 of 1,175
Best for
Brand awarenessHealthHigh
ConsiderationHealthHigh
How to buy
How to open an account here, what it takes and the minimum spend.
Checking your access…
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