News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
26 events for DeepIntent
Open DeepIntentDeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers
DeepIntent Unveils DeepIntent Cortex™, Ushering in the Next Generation of Healthcare Demand Side Platforms
DeepIntent, the leading healthcare advertising technology company, introduced DeepIntent Cortex, its most advanced demand side platform (DSP) upgrade to date. Inspired by the human brain’s ability to process complex information, DeepIntent Cortex seamlessly integrates artificial intelligence (AI) with real-time media buying and daily-refreshed health data, delivering an intuitive, Health Intelligent™ media buying experience that elevates […]
DeepIntent Launches Pioneering Program to Elevate Third-Party Data Accountability
New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources DeepIntent, the health advertising platform, launched Data HealthChecks, a pioneering on-platform transparency initiative within its Audience Marketplace. This new program gives clients unprecedented insight into the data sources available on the platform, strengthening compliance, transparency, and user confidence. As the […]
Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance
Solution offers a 24-hour SLA and no onboarding fees Acxiom, the global leader in customer intelligence, announced its strategic integration with DeepIntent, the healthcare advertising platform. Healthcare brands, marketers, and agencies can use DeepIntent’s Demand Side Platform (DSP) to directly access Acxiom’s exclusive health interest audiences, detailed, HIPAA-compliant health-related interest data, and advanced analytics, increasing healthcare […]
AcxiomDeepIntent
DeepIntent Joins the Network Advertising Initiative (NAI)
Supports New Guidelines for Health Advertising Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers […]
DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP
Leveraging unique connected datasets from across DeepIntent’s platform, DeepIntent Copilot provides actionable insights and recommendations focused on achieving healthcare-specific KPIs Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside […]
DeepIntent and Roku Research Reveals 79% of Adults 50+ Stream, Are More Amenable to Advertising Than the General Population
Unveiled at DeepIntent’s second annual Innovating with Intent event, research highlights the opportunities pharma brands have to reach adults 50 and over with relevant CTV advertising DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising […]
DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event
DeepIntent’s second annual pharma connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual “Innovating with Intent” forum on May 10. This first-of-its-kind event focuses on accelerating the […]
DeepIntent Unveils the Fastest Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East
Follows Recent Launch of DeepIntent’s Innovative Patient Planner to Simplify Audience Creation and Campaign Activation DeepIntent, the leading healthcare advertising technology company built to improve patient health and business outcomes, now offers pharmaceutical advertisers the ability to measure the real-world effectiveness of their entire media plan with the industry’s fastest omnichannel measurement solution based on […]
DeepIntent Launches Patient Planner, Revolutionizing How Patient Audiences and Campaigns are Planned and Activated
Latest Innovation Solves Pharma Brands’ and Agencies’ Long-standing Need for Transparent, Data-driven DTC Audience Creation and Campaign Planning DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced the launch of Patient Planner, a game-changing innovation that unlocks the power of healthcare data in a HIPAA-compliant way, giving advertisers […]
DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization
Over two dozen pharma brands and agencies have embraced the industry’s first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced the addition of audience segments from Redi-Data, MedFuse, HealthWise Data, Prognos Health, and TV […]
Data providersDeepIntent
DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization
Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes™. Since its launch in April 2021, DeepIntent Outcomes has been […]
DeepIntentMatterkind
DeepIntent Expands Exclusive Integration with LG Ads Solutions as Joint Study Reveals 64% of Connected TV Watchers Prefer to View Ads than Pay More
Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today revealed new research that unveils insight into consumer behaviors and preferences for […]
LG Ads SolutionsDeepIntenthealthcare advertisers
DeepIntent Expands Partnerships and Team to Lead Pharma’s Dramatic CTV Advertising Shift
Strategic Hires and Promotions, Industry-Leading Platform, and Exclusive Partnerships Support the Future of Pharmaceutical Marketing DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced several new hires and promotions to further establish the company’s position as the leading omnichannel platform for healthcare marketing, including high-growth channels such […]
DeepIntent Receives Patent for Technology that Enables Marketers to Reach Precise Patient Populations in a HIPAA-Compliant, Privacy-Safe Manner
DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those Facing Rare Diseases and Low Prevalence Conditions DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced that the United States Patent and Trademark Office has granted the company […]
DeepIntent Selected as Exclusive Healthcare DSP for LG Ads Solutions in the U.S.
Effective immediately, DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide DeepIntent, the leading independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through LG Ads Solutions; which provides access […]
LG Ads SolutionsDeepIntenthealthcare advertisers
United StatesDeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
Findings reinforce the connection between ad exposure and adherence, while highlighting opportunities for marketers to influence patient health DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, today released survey findings that reveal new insight into patient sentiment related to pharmaceutical advertising and the headwinds marketers face […]
DeepIntent Launches Audience Marketplace
The release marks the industry’s first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced the launch of its Audience Marketplace to offer clients a more diverse data ecosystem of audience segments for greater flexibility to […]
DeepIntent Awarded Patent for DeepIntent Outcomes Technology, Which Optimizes Advertising Campaigns to Increase Audience Quality and Script Lift Using Real-World Clinical Data
With patented technology, the DeepIntent Demand Side Platform is the first and only proven Demand Side Platform to drive up to 35% higher script lift through the use of real-world clinical data DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, announced it has been awarded a […]
DeepIntent® Launches DeepIntent Outcomes™
Industry’s First Demand-Side Platform Integrated with Real-World Clinical Data to Increase Script Lift, Improving Business Outcomes for Healthcare Marketers Beta leading pharmaceutical brand experienced an average script lift rise of 10-35% by connecting patient and healthcare provider campaigns DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today […]
DeepIntent® Releases Consumer Survey Findings on Impact of Direct-to-Consumer Pharmaceutical Advertising
Demonstrates Gap Between Patients and Providers About Treatment Options DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today released survey findings designed to gain deeper insight into how consumers feel about the value of pharmaceutical advertising. Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok The […]
DeepIntent Announces Industry’s First CTV Marketplace for Pharmaceutical, Healthcare Marketers
DeepIntent expands specialized Healthcare Marketplace so advertisers can reach patient and provider audiences programmatically within Connected TV media Marketing technology company, DeepIntent, today launched the industry’s first programmatic Connected TV Marketplace built exclusively for pharmaceutical and healthcare advertisers. The CTV Marketplace allows brands and media agencies to find qualified, clinically-relevant healthcare audiences and reach them […]
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