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Vistar Media

SSP · DSP

Out of Home Advertising

Acquired by T-Mobile

February 2025Source

Corporate history

Companies that became part of Vistar Media through acquisitions and mergers, from the reports that confirmed them.

Profile

TierLong tail (under 1,000)
SpecialtyDOOH · Retail media · Healthcare · Location · Brand · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Unique dataLocation data
Identity solutionsRampID (LiveRamp)
MeasurementAdvanced: attribution and lift

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Campaign controlsDayparting · All channels in one account
Creative and traffickingDynamic creative · Rich media
Audience dataFirst-party audiences · Third-party data
Deals and supplyAllow list
Support and reportingDocumentation and training

What you buy

FormatsDOOH
Deal typesOpen auction

Reach

publisher1
Direct share100%
Confirmed by the exchange0 / 1

Quality

Median publisher rank#34,062
Supply score25 / 100 · #915 of 1,175

Best for

Brand awarenessHealthMedium
Store visitsRetail & e-commerceMedium

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Acquisition

ADstruc

Inventory integration

DeepIntent, Broadsign, The Trade Desk

Update

Aug 17, 2026

DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers

Update

Nov 23, 2025

Vistar Media - Meio e Mensagem - Marketing, Mídia e Comunicação

All 50 stories about Vistar Media