News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
42 events for Vistar Media
Open Vistar MediaDMEXCO 2025 – Vistar Media does Adtech Tarot
Diederick Ubels, Managing Director for EMEA of global digital out of home leader Vistar Media, has an adtech tarot reading with us at the DMEXCO conference in Koln, so we can discover what’s in the stars for the company and the DOOH sector…
Vistar Media launches Programmatic Guaranteed for smarter OOH advertising
Vistar Media, a leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential. Programmatic Guaranteed PG allows advertisers to lock in delivery and pricing on select inventory, […]
Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are […]
Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns
Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is […]
Vistar Media, Spotzi tie-up boosts cross-border OOH targeting
Out-of-home advertising specialist Vistar Media, has announced a global data partnership with Spotzi, to bring unified audience targeting to cross-border OOH campaigns. Since the launch of Vistar Media‘s global demand-side platform (DSP), the advertising firm said its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase in cross-border activity. As […]
Placements.io and Vistar Media Partner to Expand In-Store Retail Media Capabilities
Placements.io and Vistar Media announce a partnership that integrates Placements.io’s AdSalesOS platform with Vistar’s ad server. Placements.io, the leading advertising operations platform, and Vistar Media, the leading global provider of technology solutions for digital signage and out-of-home (OOH) media, announced a partnership that integrates Placements.io’s AdSalesOS platform with Vistar’s ad server. The collaboration helps retailers expand […]
Placements.ioVistar Media
Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities & Expertise Across Latin America
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar’s programmatic OOH activation team in Latin America, has announced its official expansion into Brazil bringing unparalleled industry expertise, technology solutions and support to simplify running programmatic digital out-of-home (DOOH) campaigns for advertisers and media owners. Marketing Technology News: MarTech Interview […]
BrazilTapClicks and Vistar Media Partner to Deliver Out-of-home Campaigns Integrated with Smart Marketing Platform
TapClicks, the leading provider of Smart Marketing solutions, and Vistar Media, the leading global provider of programmatic technology for out-of-home (OOH) media, announced their new partnership, integrating Vistar Media’s suite of OOH campaign solutions with TapClicks’ unified marketing operations, data management and reporting platform. This integration is part of the TapClicks Marketplace, providing industry-leading programmatic OOH […]
TapClicksVistar Media
Vistar Media Acquires ADstruc, Adding Traditional OOH Planning and Buying Software to Complete Full Suite for Buyers
ADstruc will be available as a software tool to scale traditional OOH planning and buying seamlessly alongside digital and programmatic Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by […]
AustraliaVistar Media Introduces ‘Countdown’ Dynamic Creative Capability for DOOH Campaigns
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical countdowns to highlight lotteries, shopping events, consumer product launches, sporting events, entertainment releases, new store openings […]
Vistar Media Launches Retail Inventory Packages to Elevate Targeting Capabilities for DOOH Advertising Campaigns
Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, […]
Retail screensVistar MediaDSPs
Vistar Media Launches Certification Program to Accelerate Industry-Wide Mastery of Programmatic Digital Out-of-Home Advertising
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run […]
Vistar Media Closes H1 2023 with Impressive Growth Indicators for DOOH Advertising
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: Vistar partnered with more than 1,900 brands (61% increase YoY) and 275 different agencies (38% […]
Vistar Media Releases ‘Mind the Gap’ White Paper as Extensive Guide for Creatives Executing Digital Out-of-Home Campaigns
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced the release of a new creative advertising white paper: “Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH.” The new resource addresses the knowledge gap between creative and media planning teams, and how this disconnect – or “gap” represents a […]
Vistar Media Introduces ‘Nearest Location’ Dynamic Creative Use Case for DOOH Campaigns
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. The ‘nearest location’ use case allows brands to take their retail, shopper marketing and visitation efforts […]
Basis Technologies and Vistar Media Automate Digital Out-of-Home Advertising
Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Leading Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furniture, Transit, and Place-Based Displays Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced an integration with Vistar Media – the world’s leading marketplace for programmatic digital out-of-home […]
Basis TechnologiesVistar Media
Vistar Media Announces New Partnership with Adsquare to Drive Innovation in Programmatic OOH
Vistar Media, the world’s leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare, a renowned Location Intelligence Platform. This partnership provides Vistar’s clients with advanced audience targeting capabilities to further enhance sophisticated programmatic […]
AdsquareVistar Media
Vistar Media Launches Advertising Design Studio to Reimagine Creative for Digital Out-of-Home
Vistar Studio provides creative services globally to support advanced programmatic campaigns Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising design services to help marketers take full advantage of the out-of-home (OOH) format. Creative […]
Vistar Media Launches Programmatic Mediation
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and ensures […]
Digital out-of-home networksVistar MediaProgrammatic buyers
Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe
Vistar Media, the global provider of software for digital out-of-home (DOOH), announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace. Marketing Technology News: Vistar Media and Edison Interactive Partner to […]
Vistar MediaSage+Archer
Vistar Media and Edison Interactive Partner to Programmatically Power Shark Experience Presented by Verizon Connected Golf Cars
Digital Advertising Integration Connects Brands to Highly Affluent Audience Edison Interactive (EI), a leader in content management systems (CMS) for connected devices, announced that Vistar Media, the global leader in software for digital out-of-home (DOOH), is integrating with its platform. The partnership will allow marketers to target golf enthusiasts, a coveted consumer demographic with high […]
United StatesVistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand
Momentum signifies adoption of programmatic as key component of OOH strategy globally Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. Marketing Technology News: New Report […]
Uber OOH selects Vistar Media as SSP programmatic partner
Marketers will have access to over 3,000 cartop screens in major U.S. markets.
Uber OOHVistar Mediaadvertisers
Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home (DOOH) Programmatic Audience Targeting
Vistar becomes first DOOH programmatic platform to offer Comscore’s activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the […]
ComscoreVistar Media
Vistar Media integrates audio OOH to reach in-store shoppers programmatically
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel.
The Trade DeskVistar Mediain-store audio
Alfi Partners with Vistar Media to Enable Advertisers to Purchase Digital Out of Home (DOOH) Campaigns Programmatically
Mark Putrino, a Chartered Market Technician, is sharing his weekly winning trade ideas. Alfi’s software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of 2021 Alfi, Inc., an AI enterprise SaaS platform company, today announced it has partnered with a major programmatic exchange, Vistar Media, to provide […]
Vistar Media Secures $30M Series B Investment from Lamar Advertising Company
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). Marketing Technology News: MarTech Interview with Eyal Betzalel, Co. CEO at Primis “We […]
Vistar Media Launches Programmatic Audio Out-of-Home Offering
Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase NEW YORK — Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home™ advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. “Vibenomics’ unique inventory […]
Vistar Media Launches Open Exchange for Omnichannel DSPs
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to parity with other programmatically accessible digital advertising mediums such as desktop, mobile […]
Omnichannel DSPsVistar Media
Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering
Audio advertising tailored specifically for in-store retail environments can now be purchased on the largest programmatic OOH exchange NEW YORK, NY – Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH). The partnership marks the first time […]
AdvertisersVistar MediaVibenomics
Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with common DOOH partners […]
QuividiVistar Media
Vistar Media Opens Programmatic Ecosystem
Partnerships with Adelphic, Amobee, MediaMath and Verizon Media first to power a new phase of growth in out-of-home NEW YORK — Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “As one of our […]
Vistar MediaAdelphic, Amobee, MediaMath and Verizon Media
IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, announced that they are joining forces to provide a breakthrough offering to measure the direct sales […]
Vistar MediaIRI
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media inventory buying. Netmining is now in a position to offer the largest DOOH media repository to its customers coupled with omnichannel abilities. “Vistar Media’s ability to […]
NetminingVistar Media
Vistar Media Launches OOH Attribution; NinthDecimal Acquires MoLOGIQ
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Vistar Media launches OOH attribution; NinthDecimal acquires MoLOGIQ; Dex Media acquires YP Holdings; InfoGroup launches mGen; and ShareIQ launches image performance platform. Vistar […]
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed