Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

UpdateCTV · Data partnershipGlobal

Adspotfinder news desk

Written from the source below by this site's news desk, not by a person.

GracenoteThe Trade Desk

“Gracenote, Nielsen's content intelligence business, and The Trade Desk, a leading global advertising technology company, today announced a new”
Source

What this is about

More like this

Apple blocks alternative IDs in iOS 27

AppleThe Trade Desk

RestrictionWeb · Rule changeGlobalFavicon of The Trade DeskThe Trade Desk

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMeThe Trade Desk

LaunchedMeasurement · Measurement integrationGlobalFavicon of LoopMeLoopMeFavicon of The Trade DeskThe Trade Desk

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

GumGum's Mindset Agent launches with The Trade Desk as first partner

GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.

GumGumThe Trade Desk

LaunchedData · Data partnershipGlobalFavicon of GumGumGumGumFavicon of The Trade DeskThe Trade Desk

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The […]