The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
PublishersThe Trade Desk
“Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support The Trade Desk, a leading global advertising technology company, announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and […]”Source
What this is about
Exchanges
More like this
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
LoopMe brings Brand Lift measurement into The Trade Desk
LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk
GracenoteThe Trade Desk
GumGum's Mindset Agent launches with The Trade Desk as first partner
GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.