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RTB House

DSP

Performance demand-side platform using deep learning

Corporate history

Companies that became part of RTB House through acquisitions and mergers, from the reports that confirmed them.

Profile

TierSpecialist
SpecialtyPerformance
OwnsOwn DSP
Identity solutionsRampID (LiveRamp) · ID5
Best forOnline sales
MeasurementAdvanced: attribution and lift
AIAI bidding
StrengthsStrong identity options · AI bidding · Self-serve account
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · PubMatic

Access

AccessCard sign-up
Minimum spendNot published

Running campaigns

TrackingAttribution model
Audience dataFirst-party audiences
Support and reportingReal-time reporting

What you buy

FormatsDisplay · Video
Deal typesOpen auction

Reach

publishers10,352
Direct share56%
Confirmed by the exchange2,947 / 5,814

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#178,954
Ad spot score68 / 100 · #22 of 1,179

Best for

Online salesAny industryHigh

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Acquisition

Jul 29, 2024

Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?

Update

Nov 27, 2023

RTB House turns to generative AI to improve programmatic precision

All 25 stories about RTB House

As a DSP: exchanges RTB House buys from

2 exchanges

Exchanges selling the same publishers as RTB House

8 exchanges

Publishers RTB House can sell

Which publishers this platform can sell, largest first.