Corporate history
Companies that became part of RTB House through acquisitions and mergers, from the reports that confirmed them.
- Acquired WhitePressMarch 2021Source
Profile
TierSpecialist
SpecialtyPerformance
OwnsIts own DSP
Identity solutionsRampID (LiveRamp) · ID5
Best forOnline sales
MeasurementAdvanced: attribution and lift
AIAI bidding
StrengthsStrong identity options · AI bidding · Self-serve account
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · PubMatic
Access
How you get inCard sign-up
Minimum spendNot published
Running campaigns
TrackingAttribution model
Audience dataFirst-party audiences
Support and reportingReal-time reporting
What you buy
FormatsDisplay · Video
Deal typesOpen auction
Reach
publishers3,893
Direct share58%
Confirmed by the exchange1,295 / 2,262
Italy
United States
Japan
France
Brazil
SpainNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#144,403
Supply score69 / 100 · #21 of 1,175
Best for
Online salesAny industryHigh
How to buy
How to open an account here, what it takes and the minimum spend.
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