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Disney Advertising

disney.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Acquisition

Jun 9, 2025

The appraisal of NBCUniversal's stake in Hulu was completed on June 9, 2025, with Disney paying an additional $438.7 million to take full ownership of Hulu; the purchase was to close on or before July 24, 2025.

Source
Launched

Dec 8, 2022

Disney+ made its ad-supported subscription plan available in the U.S. on December 8, 2022, with more than 100 advertisers across all major categories at launch.

Source

How to buy

Self-serviceThrough an ad exchangeManaged service

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Ad spots

3 ad spots, with formats, rates and how each is bought.

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Video
Disney CreativeWorksDisney Portfolio
CTV
Disney Campaign Manager

Categories

Also advertise on

Where this seller's ad spots run beyond its own site, with the spots on each. Bought through the same door — one estate, one console.

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