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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
12 events for Disney Advertising
Open Disney AdvertisingOmnicom Media and Disney Advertising add sequential ads to streaming
Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.
Omnicom MediaDisney Advertising
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
Disney completes buyout of NBCUniversal's Hulu stake
Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.
NBC UniversalDisney AdvertisingHulu
Viant and Disney Advertising Collaborate to Scale Streaming Audiences
Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business […]
AustraliaEcco Disney Advertising, la divisione per la pubblicità di Disney+: «Posizionamento premium e tante opzioni di targeting»
How Disney Advertising and Mercedes-Benz Take College Football Beyond Traditional Ads
The groups are building on last year’s mixed reality activation.
Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Diverse-owned Cocina, equalpride, Group Black and UnitedMasters will develop campaigns.
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO. The companies on Thursday announced a deal to apply EDO’s metrics to Disney’s streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers […]
Disney+ made its ad-supported subscription plan available in the U.S. on December 8, 2022, with more than 100 advertisers across all major categories at launch.
Disney Advertising enhances clean room capabilities with VideoAmp partnership
VideoAmpDisney Advertising
How Disney Advertising and EDO Are Leaning Into the Power of ‘Live’
TV advertising drives the economics for live sports and events for one simple reason: those live events attract the largest and most leaned-in audiences while creating an unrivaled atmosphere for […]
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