Ecco Disney Advertising, la divisione per la pubblicità di Disney+: «Posizionamento premium e tante opzioni di targeting»

Omnicom Media and Disney Advertising add sequential ads to streaming

Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.

Omnicom Media→Disney Advertising

LaunchedCTV · Inventory integrationGlobalDisney Advertising4 months ago

Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.

UpdateGlobalDisney Advertising4 months ago

Disney completes buyout of NBCUniversal's Hulu stake

Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.

NBC Universal→Disney Advertising→Hulu

AcquisitionCTV · AcquisitionGlobalDisney Advertising1 year ago

Disney Advertising reveals 157M ad-supported MAUs globally

UpdateGlobalDisney Advertising2 years ago

Viant and Disney Advertising Collaborate to Scale Streaming Audiences

Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business […]

UpdateAustraliaDisney Advertising2 years ago

How Disney Advertising and Mercedes-Benz Take College Football Beyond Traditional Ads

The groups are building on last year’s mixed reality activation.

UpdateGlobalDisney Advertising3 years ago