Viant and Disney Advertising Collaborate to Scale Streaming Audiences
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Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business […]
“Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Vian”Source
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