A responsive display ad is built from your headlines, images and a logo, and the publisher or network fits them to the space on the page. Clickadu and Mobidea sell it across thousands of web pages, and Life360 Ads sells it inside an app.
How it's sold
You book it through a self-serve platform, a DSP or the publisher's own sales team. It is the most widely sold type here, with 4,159 publishers.
What it costs
The median published rate is 10 EUR per 1,000 impressions and 6 USD per 1,000 impressions, and for flat monthly deals it is 300 USD and 325 EUR per month.
What you supply
You supply several headlines, a few images in different shapes, a logo and a landing link.
Best for
It suits reach and clicks across many sites at once.
Before you buy
Check where the ads will run, because the same format on a premium site and a low-quality site brings very different results.