Publishers offering "Responsive Display Ad" spots

A responsive display ad is built from an advertiser's headlines, images and a logo, and the publisher or network fits them to the space on the page. Clickadu and Mobidea sell it across thousands of web pages, and Life360 Ads sells it inside an app.

How it's sold
4,159 publishers sell it, more than any other type here. It is booked through a self-serve platform, a DSP or the publisher's own sales team.
Typical price
Medians are 10 EUR per 1,000 impressions and 6 USD per 1,000 impressions, and for flat monthly deals 300 USD and 325 EUR per month.
What you supply
Several headlines, a few images in different shapes, a logo and a landing link.
Best for
Reach and clicks across many sites at once.
Before you buy
Where the ads will run, because the same format on a premium site and a low-quality site brings very different results.

About this placement

Part ofWebsite & Display
ChannelsWeb · App · Social
Sold by4,403 publishersGoogle Ads, Meta Ads, Microsoft Ads
Ad spots13,767

Typical price

See the median published price, the recorded lead time and how publishers sell it.

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