The largest social platform, reaching a broad consumer audience worldwide across feed, video and messaging surfaces.
How to buy
Self-serviceManaged service
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Ad spots
14 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Web
Audience NetworkFacebook right column
Social
Auction buying type (Ads Manager)Facebook feedFacebook StoriesInstagram ExploreInstagram feedInstagram StoriesMarketplaceReelsReservation (Reach and Frequency) buyingThreads feed
Email
Messenger inbox
Commerce
Advantage+ catalog ads
Similar to Meta Ads
