News

Meta expands off-platform activity data to power feeds and AI

Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.

Meta→Off-Meta activity data→Advertisers, AI

Policy changeAI assistants · Rule changeGlobalMeta AdsAIMETA4 months ago

Meta partners with Stripe for in-ad shopping

Stripe→Meta→Facebook shoppers

LaunchedSocial · Inventory integrationGlobalMeta AdsMETA6 months ago

Manus AI integrates into Meta Ads Manager for advertisers

Advertisers using Meta Ads Manager can now access Manus AI's agentic tools directly inside the platform to manage campaigns.

Advertisers→Meta Ads Manager→Manus AI

LaunchedAI assistants · Buying accessGlobalMeta Ads8 months ago

Threads ads start expanding to all users globally, gradually, with ad delivery kept low at first while availability grows over the following months.

LaunchedGlobalMeta AdsThreads9 months ago

EU forces Meta to offer a less-personalised ad choice under the DMA

Advertisers on Meta must now let EU users choose between fully personalised ads or ads using less personal data, after a European Commission DMA ruling.

European Commission→Meta Ads

Policy changeSocial · Rule changeGlobalMeta Ads9 months ago

Meta starts using people's text and voice interactions with Meta AI as a signal to personalize ads in most regions; conversations about sensitive topics such as health or political views are excluded from ads use.

Policy changeGlobalMeta Ads10 months ago

Meta bans political and social-issue ads on Facebook and Instagram in the EU

Advertisers can no longer run political, electoral or social-issue ads on Facebook or Instagram in the EU after Meta changed policy under the TTPA regulation.

EU→Meta Ads→Advertisers

Policy changeSocial · Rule changeGlobalMeta AdsInstagram1 year ago

Meta lets UK users pay to remove ads on Facebook and Instagram

Advertisers reach fewer UK users on Facebook and Instagram once those users pay to stop seeing personalised ads under Meta's new subscription option.

Meta→Advertisers

Policy changeSocial · Rule changeUnited KingdomMeta AdsInstagramMETA1 year ago

WhatsApp opens ads in Status and Promoted Channels in its Updates tab, rolling out over several months and targeted by country, city, language and followed channels; personal chats are not used. Meta says the ads won't reach the EU until 2026.

LaunchedGlobalMeta AdsWhatsApp1 year ago

EU fines Meta €200M, orders change to Facebook/Instagram ad model

Meta's ad platforms, Facebook and Instagram, must change their 'pay or consent' ad model within 60 days after the European Commission fined Meta 200 million euros under the Digital Markets Act.

European Commission→Meta Ads

Policy changeData · Rule changeGlobalMeta AdsInstagram1 year ago

Threads ads open to all advertisers globally

All eligible advertisers globally can now buy Threads ads, expanding from the limited pilot with a few brands in the US and Japan since January 2025.

Advertisers→Threads

LaunchedSocial · Buying accessGlobalMeta AdsThreads1 year ago

EU users of Facebook and Instagram get a free 'less personalized ads' option that targets on session context plus age, location, gender and ad engagement; some ads in it are unskippable for a few seconds. The monthly no-ads subscription drops from €9.99 to €5.99 on the web.

Policy changeGlobalMeta AdsInstagram2 years ago

B2B audience targeting: Meta Ads as an alternative to LinkedIn

UpdateGlobalMeta Ads2 years ago

Meta Ads Automation: An Advertiser’s Guide

UpdateGlobalMeta Ads4 years ago

Facebook, Inc. renames itself Meta, bringing Facebook, Instagram, Messenger and WhatsApp under one company brand.

RenamedGlobalMeta AdsMessengerWhatsAppInstagram5 years ago