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Meta expands off-platform activity data to power feeds and AI

Policy changeAI assistants · Rule changeGlobal

Adspotfinder news desk

Written from the source below by this site's news desk, not by a person.

Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.

MetaOff-Meta activity dataAdvertisers, AI

What this is about

Publishers and platforms

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Industries involved

Marketing
SourceAll news

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