Ads in the Updates tab — Status and Channels — bought through Meta Ads Manager
Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.
Launched
Jun 16, 2025
Meta introduced ads in Status and Promoted Channels (plus paid channel subscriptions) in WhatsApp's Updates tab, which it says 1.5 billion people use daily, rolling out over several months. Ads appear only in the Updates tab; personal chats remain end-to-end encrypted and are not used for ads.
SourceAd spots
2 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Social
Ads in StatusPromoted Channels
Similar to WhatsApp
