A story ad is a full-screen vertical image or video that appears between stories in apps like Instagram, Facebook and Snapchat. It plays for a few seconds and lets people swipe up or tap to visit your link.
How it's sold
Snap Ads, Lazada Sponsored Solutions and Google Ads sell it self-serve. Smaller publishers such as Go World Travel Magazine sell bundles of Instagram and Facebook stories by email.
What it costs
The median published rates are USD 2,400 per month across 3 rates and USD 675 per placement across 2 rates.
What you supply
You supply a vertical 9:16 image or video of a few seconds, with key text kept clear of the top and bottom edges.
Best for
It suits quick awareness and offers aimed at a younger, mobile audience.
Before you buy
Check how long the story stays live, since a publisher's own stories often disappear after 24 hours.