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Publishers offering "Story Ad" spots
A story ad is a full-screen vertical image or video that appears between stories in apps like Instagram, Facebook and Snapchat. It plays for a few seconds and lets people swipe up or tap to visit the advertiser's link.
How it's sold
Snap Ads, Lazada Sponsored Solutions and Google Ads sell it self-serve. Smaller publishers such as Go World Travel Magazine sell bundles of Instagram and Facebook stories by email.
Typical price
Median USD 2,400 per month across 3 rates and USD 675 per placement across 2 rates.
What you supply
A vertical 9:16 image or video of a few seconds, with key text kept clear of the top and bottom edges.
Best for
Quick awareness and offers aimed at a younger, mobile audience.
Before you buy
A publisher's own stories often disappear after 24 hours, so check how long the story stays live.