Publishers offering "Ctv Home Screen Ad" spots
A CTV home-screen ad sits on the first screen a viewer sees when they switch on a smart TV or streaming device. It is usually a large banner or a tile in a content row, and viewers can select it to watch a trailer or open a page.
- How it's sold
- Xumo and Plex sell it through their sales teams, and advertisers can ask for a custom hub or a home screen message. Expect to book through a conversation rather than a self-serve form.
- Typical price
- Booked at a flat fee per week or per month for the placement, on request.
- What you supply
- A banner image or tile art in the sizes the publisher gives, plus a short trailer if the unit opens video.
- Best for
- Launching a new product or a show with a big first impression.
- Before you buy
- Confirm how long the ad stays on screen and whether other advertisers share the same rotation.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
