Publishers offering "Email Mention" spots

A brand gets a short mention in the body of an email the publisher already sends, such as a line in a newsletter or a confirmation email. Techlicious and The Wayward Home offer it this way.

How it's sold: Arranged directly with the publisher, often as an add-on to another package. Example ad spots include a newsletter mention and a guide promotion to subscribers.
Typical price: Quoted on request, so get a rate card before planning a budget. Mentions are usually priced per send or as a flat fee for a short run.
What you supply: One or two lines of copy and a link, and sometimes a logo.
Best for: A low-cost nudge on top of a bigger campaign.
Before you buy: Find out where in the email the mention sits: a line near the bottom gets far fewer clicks than one near the top.