Publishers offering "Podcast Post Roll" spots
A podcast post-roll is a short audio ad that plays at the end of an episode, usually 15 to 30 seconds. Listeners who stay to the end hear it, and some hosts read it themselves.
- How it's sold
- Louie Media and ProFootballRumors.com sell post-roll spots, including host-read ones. You book through the publisher's sales team or advertising page.
- What it costs
- Most publishers quote this on request, and the usual basis is a CPM, which means a price per 1,000 downloads. Post-roll rates are often lower than mid-roll rates.
- What you supply
- You supply a script for the host or a recorded audio file of 15 to 30 seconds.
- Best for
- It suits you if you want a low-cost way to add reach alongside other spots.
- Before you buy
- Check the completion rate, since some listeners stop before the end of an episode.
About this placement
Part ofAudio & Podcast
ChannelsPodcasts
Found selling it2 publishersProFootballRumors.com, Louie Media
Ad spots2
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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