Publishers offering "Podcast Post Roll" spots
A podcast post-roll is a short audio ad that plays at the end of an episode, usually 15 to 30 seconds. Listeners who stay to the end hear it, and some hosts read it themselves.
- How it's sold
- Louie Media and ProFootballRumors.com sell post-roll spots, including host-read ones. Advertisers book through the publisher's sales team or advertising page.
- Typical price
- Not published. The usual basis is a CPM, which means a price per 1,000 downloads, and post-roll rates are often lower than mid-roll rates.
- What you supply
- A script for the host, or a recorded audio file of 15 to 30 seconds.
- Best for
- A low-cost way to add reach alongside other spots.
- Before you buy
- The completion rate, since some listeners stop before the end of an episode.
About this placement
Part ofAudio & Podcast
ChannelsPodcasts
Sold by2 publishersProFootballRumors.com, Louie Media
Ad spots2
Typical price
See the median published price, the recorded lead time and how publishers sell it.
