A sponsored brand placement puts a logo, name or branded block in a fixed, visible spot on a publisher's site or app, such as a branded pill in a search panel or a logo on every article in a section. Amazon Ads and DoorDash Ads sell brand-led formats like this inside shopping and delivery apps.
How it's sold
Most of the 36 publishers run it on the web, and many sell it as a fixed sponsorship through their sales team. Marketplaces such as Amazon Ads also let advertisers book brand positions in a self-serve console.
Typical price
Median USD 162 per month across 12 rates and USD 750 per year across 3 rates. Two GBP rates have a median of 5,250 per placement.
What you supply
A logo, brand colours, a short line of copy and a link, plus any banner sizes the publisher specifies.
Best for
Brand awareness, when the aim is to be the name people see every time they use a section or search.
Before you buy
Confirm whether the sponsorship is exclusive and how long it runs, since some positions are shared with other brands.
