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Publishers offering "Native In App Ad" spots
A native in-app ad is a sponsored unit that takes the look of the app around it, such as a card in a feed or a row in a list. Publishers like FotMob and Pubfinity run these inside their apps, and a few also run them on their mobile web pages.
How it's sold
Ten publishers list it, from custom native units to a featured placement in a timeline feed. Most sell through their sales team or an ad network, and some allow self-serve booking.
Typical price
No published rate; the usual basis is per thousand impressions or per click.
What you supply
A headline, a short line of copy, a square or landscape image and a link to an app or page.
Best for
Brands that want app users to notice a message without it feeling like an interruption.
Before you buy
Each app styles the unit its own way, so ask the publisher for a live example.