A deal placement features your offer in a list of deals, such as the top of a Best Deals list or a member deal inside an article. Groupon and DoorDash Ads both run deal formats where shoppers come to look for discounts.
How it's sold
Groupon, PetHub, AVcesar and DoorDash Ads sell it, and you book through their merchant or sales teams. Some publishers ask you to agree the discount before the deal goes live.
What it costs
Most publishers quote the price on request, and deal placements are often sold on a cost per sale or as a flat fee for the featured period.
What you supply
You supply the offer terms, a product image, a short description and the discount or voucher code.
Best for
It suits driving sales from shoppers who are ready to buy at the right price.
Before you buy
Check who funds the discount and what commission or fee the publisher takes on each sale.