Publishers offering "In Content Display Ad" spots
An in-content display ad sits inside the page body, between paragraphs or modules, so it is seen as people read. BuzzFeed and The Motley Fool run them in articles, and IMDb has them on title pages.
- How it's sold
- It is booked through each publisher's sales team or self-serve tool, and Quora Ads works like an auction. Nine publishers sell it on the web.
- Typical price
- 30 GBP per month and 672.50 USD per month are the median published rates, each across 4 published rates, so ask what the traffic behind it is.
- What you supply
- Banner images at the sizes the publisher lists, such as 300x250 or 728x90, plus a landing link.
- Best for
- Steady reach and clicks from readers who are already engaged with the page.
- Before you buy
- A mid-article position and a footer position perform very differently, so check which page types the ad runs on.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
