A sponsored social post is a post or story link on a publisher's own social channels that promotes your article, offer or brand. Salon24 and Nourished Kitchen share sponsored content with their followers on Facebook, X and Instagram.
How it's sold
119 publishers sell it, often as an add-on to a sponsored article, and you book it with their sales team or advertise page. Some also offer boosted posts, where the publisher pays to widen the reach.
What it costs
The median published rate is USD 1,122.50 per post across 12 rates and USD 1,000 per month across 11 rates. In euros, the median is EUR 350 per post and EUR 2,000 per placement.
What you supply
You supply the copy or a brief, an image, a link and any disclosure wording the publisher needs.
Best for
It suits adding social reach to a sponsored article or campaign launch.
Before you buy
Check that the post is labelled as sponsored and ask how many followers it will actually reach.
