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Publishers offering "Sponsored Social Post" spots
A sponsored social post is a post or story link on a publisher's own social channels that promotes an advertiser's article, offer or brand. Salon24 and Nourished Kitchen share sponsored content with their followers on Facebook, X and Instagram.
How it's sold
119 publishers sell it, often as an add-on to a sponsored article, and it is booked with their sales team or advertise page. Some also offer boosted posts, where the publisher pays to widen the reach.
Typical price
Median USD 1,122.50 per post across 12 rates and USD 1,000 per month across 11 rates. In euros, the median is EUR 350 per post and EUR 2,000 per placement.
What you supply
Copy or a brief, an image, a link and any disclosure wording the publisher needs.
Best for
Adding social reach to a sponsored article or campaign launch.
Before you buy
Confirm that the post is labelled as sponsored and ask how many followers it will actually reach.
