A related product promotion shows a listing in a box of suggestions next to the item someone is already viewing. On the publisher listed, it appears as related modules inside a category page.
How it's sold
One publisher sells it, and advertisers book through its sales team. The listing is tied to the category the shopper is browsing.
Typical price
No published rate. Related product placements are normally priced per click or as a monthly fee for the category.
What you supply
A product or listing title, an image, a short description and a link.
Best for
Getting a product in front of people who are comparing similar items.
Before you buy
Which categories the listing can appear in, since relevance decides whether the clicks turn into sales.