Publishers offering "Sponsored Editorial" spots
Sponsored editorial is an article, column or feature paid for by the advertiser and written to match the publisher's usual content. Insider and Personnel Today are among the 26 publishers that sell it on the web.
- How it's sold
- Publishers sell it through their sales teams or advertise pages. The topic, the author and the date are agreed, and the publisher publishes it.
- Typical price
- Median 4,250 USD per placement, from 2 published rates.
- What you supply
- Topic, key facts, quotes and images, or a finished article if the publisher accepts one.
- Best for
- Building credibility with readers who trust the publisher.
- Before you buy
- Look at how the piece is labelled as sponsored and whether the publisher or the advertiser writes it.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
