Publishers offering "Hero Ad" spots

A hero ad is a large banner at the very top of a page, often full width and with a tall design. It appears before the reader sees anything else.

How it's sold: Publishers like TodoMountainBike, FotMob and Dagens industri sell it, usually by contacting their sales team. Some sell it as a desktop topscroll or a banner at the start of articles.
What it costs: The median published rate is 249.90 USD per month, based on six rates, and 1,325 EUR per month, based on two rates.
What you supply: You supply large artwork in the publisher's sizes for desktop and mobile, plus a link.
Best for: It suits launches and brand campaigns that need a strong first impression.
Before you buy: Confirm how many advertisers share the slot, since a hero ad on rotation is seen far less often.