Publishers offering "Hero Ad" spots

A hero ad is a large banner at the very top of a page, often full width and with a tall design. It appears before the reader sees anything else.

How it's sold: Publishers like TodoMountainBike, FotMob and Dagens industri sell it, usually by contacting their sales team. Some sell it as a desktop topscroll or a banner at the start of articles.
Typical price: 249.90 USD per month is the median published rate, based on six rates, and 1,325 EUR per month, based on two rates.
What you supply: Large artwork in the publisher's sizes for desktop and mobile, plus a link.
Best for: Launches and brand campaigns that need a strong first impression.
Before you buy: A hero ad that rotates with other ads is seen far less often, so find out how many advertisers share the placement.