A search results carousel is a row of sponsored products shown at the top of a search results page, which shoppers can swipe through. Each tile shows an image, a name, and a price.
How it's sold
Amazon Ads and Walmart Connect sell it through self-serve dashboards, and larger brands often work with their account teams. The advertiser picks keywords and sets a daily budget.
Typical price
Usually a cost per click from an auction, with no published rate.
What you supply
Product images, titles, prices, and a headline.
Best for
Product launches and conversions on retail sites.
Before you buy
Which keywords trigger the carousel, since it only shows on selected searches.