Publishers offering "Podcast Episode Sponsorship" spots
A podcast episode sponsorship makes a brand the sponsor of a single episode. Listeners hear the brand's name at the start, and sometimes a short message and a mention in the show notes.
- How it's sold
- iHeartMedia, MacRumors and NRC sell it, with spots like a sponsor name read at the start of an episode or a featured sponsor segment. Bookings go through the publisher's sales team.
- Typical price
- A flat fee per episode is the usual basis, quoted on request.
- What you supply
- A logo for the show notes, a short script and a link or promo code.
- Best for
- Brands that want to be tied to one topic or a launch week.
- Before you buy
- Look at the typical downloads of past episodes, since one episode can vary a lot.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
