A newsletter top ad is the sponsor spot at the very top of an email newsletter, usually a logo with a short line of copy or a banner. Publishers like Pitchwall and There's An AI For That sell it, and it is the first thing readers see.
How it's sold
You book it by contacting the publisher or through a simple booking page, and some sell it per send. Nineteen publishers list it, all by email.
What it costs
The median published rate is USD 300 per send, USD 89 per month, or USD 187.50 per placement, depending on how the publisher sells it.
What you supply
You supply a logo, one to three lines of copy, a link and sometimes a banner.
Best for
It suits you if you want the most visible spot in a newsletter for a launch or an offer.
Before you buy
Ask for the open rate and the number of subscribers, and check whether the top slot is shared.