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Publishers offering "Newsletter Top Ad" spots
A newsletter top ad is the sponsor spot at the very top of an email newsletter, usually a logo with a short line of copy or a banner. Publishers like Pitchwall and There's An AI For That sell it, and it is the first thing readers see.
How it's sold
Nineteen publishers list it, all by email. It is booked by contacting the publisher or through a simple booking page, and some publishers sell it per send.
Typical price
It depends on how the publisher sells it: USD 300 per send, USD 89 per month, or USD 187.50 per placement at the median.
What you supply
A logo, one to three lines of copy, a link and sometimes a banner.
Best for
The most visible spot in a newsletter, for a launch or an offer.
Before you buy
Request the open rate and the number of subscribers, and check whether other advertisers share the top placement.