An article inline ad sits between paragraphs of a news or editorial story, so readers meet it as they scroll. BNN Bloomberg and Amar Ujala sell versions of it, including a branded in-article format.
How it's sold
You book through the publisher's sales team, often as a campaign with a set number of impressions.
What it costs
Most publishers quote it on request, and the usual basis is per 1,000 impressions or a flat fee per campaign.
What you supply
You supply banner images or a short branded unit in the sizes the publisher lists, with a landing link.
Best for
It suits awareness among readers of one news topic.
Before you buy
Ask which sections of the site it appears in, since business, politics and lifestyle readers differ a lot.