Publishers offering "Program Sponsorship" spots

A program sponsorship ties a brand to a TV or radio show. The sponsor's name is read out or shown at the start and end of the programme, and sometimes in its promo spots.

How it's sold: Tele-Quebec, DW Advertising, Local News 8 and RMF FM sell it, and most deals go through the broadcaster's sales team. A segment sponsorship or a package across several programmes on one theme can also be requested.
Typical price: Not published. The usual basis is a flat fee per programme, per series or per month.
What you supply: A short sponsor message or a script the presenter reads, plus a logo for TV.
Best for: Brands that want to be linked to a show their audience already trusts.
Before you buy: Get the exact number of mentions per episode, and check whether the broadcaster has category rules for the product.