Your article appears in the same layout as the publisher's own stories, with a sponsored label. LINE Ads, The Local Germany and Tencent Ads sell it.
How it's sold
You book it with the publisher's sales team or an ads platform. Example ad spots include branded articles with galleries and branded content with native advertising.
What it costs
Most publishers quote this on request, so ask for a rate card before you plan a budget. Native articles are usually priced as a flat fee per article.
What you supply
You supply the article, or a brief for the publisher to write it, plus images and a link.
Best for
It suits telling a longer story to readers who are already browsing similar articles.
Before you buy
Ask how the article is promoted on the site, since a post that is not linked from the homepage may get little traffic.