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Publishers offering "Native Article" spots
A brand's article appears in the same layout as the publisher's own stories, with a sponsored label. LINE Ads, The Local Germany and Tencent Ads sell it.
How it's sold
Booked with the publisher's sales team or an ads platform. Example ad spots include branded articles with galleries and branded content with native advertising.
Typical price
Priced on request, so get a rate card before planning a budget. A native article is usually a flat fee per article.
What you supply
The finished article, or a brief for the publisher to write it, plus images and a link.
Best for
Telling a longer story to readers who are already browsing similar articles.
Before you buy
How the article is promoted on the site: a post that is not linked from the homepage may get little traffic.