A video pre-roll is a video ad that plays before the video a visitor chose to watch. It usually runs 6 to 30 seconds, and some formats let people skip after 5 seconds.
How it's sold
26 publishers sell it, including Pubfinity, Queerty and Portland Press Herald. You can buy through a publisher's sales team or programmatically through a DSP that connects to their video players.
What it costs
The median published rate is DKK 105 per 1,000 impressions, based on 4 rates.
What you supply
You supply a finished video file in the length and format the publisher lists, such as a 6 second bumper or a 30 second spot.
Best for
It suits telling a brand story to an audience that is about to watch video.
Before you buy
Check the completion rate and whether the ad plays with sound on, since both change what you get for the price.