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Publishers offering "Video Pre Roll" spots
A video pre-roll is a video ad that plays before the video a visitor chose to watch. It usually runs 6 to 30 seconds, and some formats let people skip after 5 seconds.
How it's sold
26 publishers sell it, including Pubfinity, Queerty and Portland Press Herald. It can be bought through a publisher's sales team or programmatically through a DSP that connects to their video players.
Typical price
Median DKK 105 per 1,000 impressions, from 4 rates.
What you supply
A finished video file in the length and format the publisher lists, such as a 6 second bumper or a 30 second spot.
Best for
Telling a brand story to an audience that is about to watch video.
Before you buy
Completion rate and sound-on playback both change what the price buys, so check them.
