Publishers offering "Branded Content" spots
The publisher creates or hosts content for a brand, such as an article, a video or a social post, in its own style. Cricfrenzy, Planetsport and Murciadiario sell it across web, social and podcast.
- How it's sold
- With the publisher's sales or content team, who often make the piece together with the brand. Example ad spots include branded articles and a general branded content package.
- Typical price
- Quoted on request, so get a rate card before planning a budget. The usual basis is a flat fee per piece.
- What you supply
- A brief, brand guidelines, key messages and any product images or footage.
- Best for
- Building a brand story with an audience that trusts the publisher.
- Before you buy
- Settle who owns the finished piece and how long it stays online before booking.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
