Publishers offering "Branded Content" spots
The publisher creates or hosts content for your brand, such as an article, a video or a social post, in its own style. Cricfrenzy, Planetsport and Murciadiario sell it across web, social and podcast.
- How it's sold
- You book it with the publisher's sales or content team, who often make the piece with you. Example ad spots include branded articles and a general branded content package.
- What it costs
- Most publishers quote this on request, so ask for a rate card before you plan a budget. The usual basis is a flat fee per piece.
- What you supply
- You supply a brief, brand guidelines, key messages and any product images or footage.
- Best for
- It suits building a brand story with an audience that trusts the publisher.
- Before you buy
- Ask who owns the finished piece and how long it stays online.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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