Publishers offering "Host Read Ad" spots

A host-read ad is an advertisement the podcast host reads out in their own voice, usually 30 to 60 seconds long. It can sit at the start, middle or end of an episode and often includes a personal comment about the advertised product.

How it's sold: Morning Brew, Audioboom, MapScaping and VTDigger are among the 12 publishers that sell it. It is booked through the publisher's sales team, and custom reads or live endorsements can be requested.
Typical price: Usually a CPM, which means a price per 1,000 downloads, quoted on request.
What you supply: Talking points, a product brief and a promo link. The host writes the read.
Best for: Listeners trusting a recommendation from a voice they know.
Before you buy: See whether the advertiser can approve the script and whether the host uses the product before reading.