Publishers offering "Recommendation Widget Placement" spots
A recommendation widget is a box of sponsored links at the bottom or side of an article, headed by lines such as Recommended for you. Taboola and Outbrain run the most widely used widgets, and Daily Post sells one on its own pages.
- How it's sold
- Taboola and Outbrain Direct Response sell it through self-serve accounts, where the advertiser sets a budget and bids per click. Publishers like Daily Post sell it through their sales team.
- Typical price
- No published rate. Recommendation widgets are normally bought on a cost per click through an auction.
- What you supply
- A headline, a thumbnail image and a landing page, and often several versions to test.
- Best for
- Driving readers to articles, lead forms and offers at a steady cost per visit.
- Before you buy
- Check the traffic quality and keep the headline honest, since clicks from a curious reader who expected something else rarely convert.
About this placement
Part ofRetail & Commerce
ChannelsWeb
Sold by3 publishersTaboola, Outbrain Direct Response, Daily Post
Ad spots3
Typical price
See the median published price, the recorded lead time and how publishers sell it.
