A comparison feature puts your offer inside a page where readers compare products side by side, such as a table of loans or vehicles. Bankier and CMV360 run comparison pages where your listing appears next to rival offers.
How it's sold
Both sell it through their sales teams as a page sponsorship or a paid offer listing. You agree the offer, the position in the table and the run dates with the publisher directly.
What it costs
Most publishers quote this on request, and the usual basis is a flat fee per month or a cost per lead.
What you supply
You supply your offer details, your logo, the terms to show and the page the reader should land on.
Best for
It suits readers who are close to choosing, so it works well when you want leads or sign-ups.
Before you buy
Check how your listing is ranked in the table and whether the publisher labels it as sponsored.