Publishers offering "Comparison Feature" spots
A comparison feature puts an offer inside a page where readers compare products side by side, such as a table of loans or vehicles. Bankier and CMV360 run comparison pages where a listing appears next to rival offers.
- How it's sold
- Both sell it through their sales teams as a page sponsorship or a paid offer listing. The offer, the position in the table and the run dates are agreed with the publisher directly.
- Typical price
- A flat fee per month or a cost per lead is the usual basis, quoted on request.
- What you supply
- The offer details, a logo, the terms to show and the page the reader should land on.
- Best for
- Readers who are close to choosing, so it works well for leads or sign-ups.
- Before you buy
- Look at how the listing is ranked in the table and whether the publisher labels it as sponsored.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
