Publishers offering "Podcast Pre Roll" spots
A podcast pre-roll is a short audio ad that plays at the very start of an episode, usually 15 to 30 seconds. Many are read by the host, which makes them sound like part of the show.
- How it's sold
- Louie Media, The Motley Fool and The Changelog sell host-read pre-roll spots. You book through each publisher's sales team or advertising page, and some also sell through podcast ad platforms.
- What it costs
- Most publishers quote this on request, and the usual basis is a CPM, which means a price per 1,000 downloads.
- What you supply
- You supply a script or talking points for the host, or a recorded 15 to 30 second audio file.
- Best for
- It suits you if you want listeners to hear your name before anything else.
- Before you buy
- Check whether the price is based on downloads or on guaranteed impressions.
About this placement
Part ofAudio & Podcast
ChannelsPodcasts
Found selling it5 publishersThe Motley Fool, The Changelog, ProFootballRumors.com
Ad spots5
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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