Publishers offering "Podcast Pre Roll" spots
A podcast pre-roll is a short audio ad that plays at the very start of an episode, usually 15 to 30 seconds. Many are read by the host, which makes them sound like part of the show.
- How it's sold
- Louie Media, The Motley Fool and The Changelog sell host-read pre-roll spots. Each publisher books through its sales team or advertising page, and some also sell through podcast ad platforms.
- Typical price
- Rates come on request. The usual basis is a CPM, which means a price per 1,000 downloads.
- What you supply
- A script or talking points for the host, or a recorded 15 to 30 second audio file.
- Best for
- Getting listeners to hear a brand name before anything else.
- Before you buy
- Confirm whether the price is based on downloads or on guaranteed impressions.
About this placement
Part ofAudio & Podcast
ChannelsPodcasts
Sold by5 publishersThe Motley Fool, The Changelog, ProFootballRumors.com
Ad spots5
Typical price
See the median published price, the recorded lead time and how publishers sell it.
