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Publishers offering "Streaming Service Home Screen Ad" spots
A streaming service home-screen ad appears on the first screen of a streaming device, such as a banner, a rotating feature or a sponsored tile. Viewers see it before they pick what to watch and can select it to go straight to the advertiser's page or video.
How it's sold
Amazon Ads sells it for Fire TV and Fire tablets, with spots like the Feature Rotator, Inline Banner and Sponsored Tiles. Advertisers book through the Amazon Ads sales team or the Amazon DSP.
Typical price
On request, usually a flat fee for a set period or a CPM, which means a price per 1,000 impressions.
What you supply
Artwork in the sizes for each unit and a destination, such as a title page or a short video.
Best for
Campaigns aimed at the moment viewers pick what to watch.
Before you buy
A tablet tile and a TV banner reach different audiences, so check which devices each unit covers.