An in-app interstitial is a full-screen ad that appears at a natural pause in an app, such as between levels or screens. Publishers like Unity and Moloco serve it across many apps, and the user closes it after a few seconds.
How it's sold
You usually book it programmatically through a mobile ad network or a DSP, and a few publishers also sell it through their sales team. Four publishers list it today.
What it costs
Most publishers quote this on request, and it is normally bought per thousand impressions.
What you supply
You supply a full-screen image or a short video in portrait and landscape sizes, plus a store or landing page link.
Best for
It suits you if you want app installs or a big, hard-to-miss brand moment.
Before you buy
Check how often a single user can see the ad, since too many interstitials in a row can annoy people and waste your budget.