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Publishers offering "In App Interstitial" spots
An in-app interstitial is a full-screen ad that appears at a natural pause in an app, such as between levels or screens. Publishers like Unity and Moloco serve it across many apps, and the user closes it after a few seconds.
How it's sold
It is usually booked programmatically through a mobile ad network or a DSP, and a few publishers also sell it through their sales team. Four publishers list it today.
Typical price
Normally bought per thousand impressions, quoted on request.
What you supply
A full-screen image or a short video in portrait and landscape sizes, plus a store or landing page link.
Best for
App installs or a big, hard-to-miss brand moment.
Before you buy
Too many interstitials in a row annoy people and waste budget, so check how often a single user can be shown the ad.