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Sunsets Feb 1, 2027
Dynamic Search Ads are being sunset and auto-upgraded to AI Max; after advertiser feedback Google moved the start from September 2026 to February 2027.
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Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
Can I advertise this here?
Check which categories Google Ads accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.
Allowed in: Australia, Canada, France, Ireland, New Zealand, United States
Google restricts the promotion of recovery-oriented drug and alcohol addiction services.
Google Ads restricts certain kinds of sexual content in ads and destinations, which will only show in limited scenarios based on user search queries, user age and local laws where the ad is being served.
Allowed in: Poland
Alcoholic beverages only in countries where Google allows it, under the Alcohol policy; certification is required in some markets.
Promotion of bail bonds services that offer to act as surety in order to secure bail for a defendant is not allowed.
Ads for binary options or equivalent financial products are not allowed.
Allowed in: Canada, United States
Allowed in: Argentina, Austria, Bahrain, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States
Certain cryptocurrency products may be advertised only by accounts certified by Google; others are not allowed.
Allowed in: Japan
Not allowed in: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestinian Territories, Qatar, Saudi Arabia, Sri Lanka, Tunisia, Yemen
Some kinds of dating and companionship ads (including matchmaking, matrimonial, and dating facilitation) are allowed if they comply with the policies below, do not allow users under 18, and the advertiser has received the proper Google Ads certification.
Allowed in: Canada, United States
These restrictions are designed to help ensure equitable access to opportunities in Housing, Employment, and Consumer finance in the United States and Canada.
Promotion of live event ticket sales is only allowed if you have confirmation of eligibility from Google.
When promoting financial products and services, you must comply with state and local regulations for any location that your ads target.
Allowed in: Angola, Argentina, Australia, Austria, Belarus, Belgium, Brazil, Cameroon, Canada, Colombia, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Ghana, Greece, Hong Kong SAR China, Hungary, Ireland, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Mexico, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Türkiye, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Vietnam
Not allowed in: Afghanistan, Algeria, Bahrain, Bangladesh, Bhutan, Bulgaria, China, Djibouti, Egypt, India, Indonesia, Iraq, Jordan, Kuwait, Lebanon, Libya, Malaysia, Maldives, Morocco, Oman, Pakistan, Palestinian Territories, Qatar, Saudi Arabia, Singapore, Sudan, Syria, Tunisia, Yemen
Allowed only in countries where it is legal, with Google certification, targeting 18+, and a landing page carrying responsible-gambling information.
Only certified governments and authorized providers may run ads that promote direct acquisition of specific government documents and services.
Allowed in: France, Netherlands, United Kingdom, United States
Google doesn't allow the promotion of clinical trial recruitment in most locations.
Allowed in: United Kingdom
Google Ads restricts the promotion of High Fat Sugar Salt (HFSS) Food and Beverage (F&B) in the United Kingdom and European Union on the Google Display Network and Youtube.
Allowed in: Canada, United States
These restrictions are designed to help ensure equitable access to opportunities in Housing, Employment, and Consumer finance in the United States and Canada.
Allowed in: Australia, Austria, Belgium, Brazil, Canada, China, Czechia, Denmark, Estonia, Germany, Hong Kong SAR China, India, Israel, Japan, Kenya, Lithuania, Mexico, Netherlands, New Zealand, Norway, Portugal, Russia, Slovakia, South Africa, South Korea, Sweden, Taiwan, United Kingdom, United States
Not allowed in: Ireland, Poland
Offering prescription drugs without a prescription is not allowed.
Allowed in: Czechia, Hungary, India, Indonesia, Kenya, Malaysia, Norway, Philippines, Portugal, Russia, Singapore, Slovakia, Thailand
Google allows pharmaceutical manufacturers to advertise prescription drugs and over-the-counter medicines in select locations only.
Allowed in: Canada, France
Not allowed in: Brazil
Election ads run under the Political Content policy with country restrictions and advertiser verification; not served in the EU since October 2025.
Allowed in: United States
Google Ads only allows advertisements for these products in the locations listed in the location specifics section below and only if they meet all of the following criteria:
Allowed in: Canada, New Zealand, United States
Google restricts the promotion of services related to the online prescribing, dispensing, and sale of prescription drugs.
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